Lining up sponsors

I'm trying to see if I could maybe perhaps obtain a few sponsors for the 5k in October. Just so I'll be able to maybe have some legitimate gear. Like a better shirt, shorts, shoes, that kind of stuff. Right now I wear like a sleeveless jersey type thing, some mma shorts that feel like it's made out of paper, and some Asics, which are a fine shoe but they're starting to get pounded in from all my running. Maybe I'll even get UT Tyler to sponsor me since I'm hoping to represent them there at the race. But if anybody has some hints or anything like that, I'd be most obliged to any help, wish me luck!